• Campaigns group posts around one goal and period, for example a product launch or a holiday sale. In Publishing → Campaigns, click New Campaign, give it a name, dates and a description.
• Labels are tags you reuse, for example promo, tips, events. In Publishing → Labels, click New Label and choose a name and color.

Add campaigns and labels to posts in the composer, then filter the calendar and reports by them to see what you published for each goal.